Over the years it has been spoken numerous times as to the importance of saving money. This comes in the form of a nice nest egg, retirement and college funds for the kids. It is not difficult to uncover the reasons or importance of saving for a rainy day, but with the current United States economy, it is even more so important today. Along with savings, there is another factor that can play a great role in the financial stability of not only individuals themselves, but the entire market as a whole.