The U.S. bookstore chain Barnes & Noble today introduced a new model in its digital reader Nook with a screen that glows in the dark and thus allows no light read, the first of its kind on the market .
The Nook Simple Touch has Glowlight technology, which delivers the precise amount of light and adjustable soft tone to avoid disturbing people who are sleeping, the firm said in a news release.
He also said the new gadget weighs 200 grams and is the lightest of the range, besides having a touch screen that eliminates reflections 15 centimeters and can read without problems in bright sunlight.
“We created the digital reader more useful and versatile ever seen,” said company CEO William Lynch.
The Nook Simple Touch will go on sale on May 1 at a starting price of $ 139 per unit to compete with Amazon’s Kindle, which is also developing a model that can be read in the dark, according to the specialized blog TechCrunch.
Shares of Barnes & Noble today ended the day with a decline of 6.39% on the NYSE, but after announcing the launch of its new model of Nook, the company’s shares gained 1.64% in electronic trading after the end of the session.
For its part, Amazon ended the day up 1.45% and lost 0.2% one hour after the close of the New York park.
Category: Personal Finance