Facebook, the company founded by Mark Zuckerberg, has begun to develop technology that would allow access to the social network for children under 13 years under parental supervision, said the newspaper The Wall Street Journal.
This social network that already connects 900 million users worldwide further broaden the spectrum of the population uses it to communicate and, consequently, their income, but also leads to the generation of privacy concerns.
Today the social network policy is not to admit as the users under that age, although many of them belong to it because they lie when you enter your age when opening an account.
The federal law requires websites to obtain verifiable parental permission before collecting personal data from minors.
According to the newspaper New York, the firm is trying different mechanisms including the account connect children with their parents, which would allow them to decide who may or may not be a “friend” and which applications can use the smaller, but still there is no date on which that service will start operating.
Company executives involved in the development of the technology told the Wall Street Journal that in this way could also charge parents for games to discharge children.
The newspaper notes that U.S. federal authorities are concerned about how the social network protects user privacy and the use of social networking by children adds concern for possible cases of cyberbullying.
On Facebook, meanwhile, is also concerned about the risks faced by regulators before and your reputation in the situation, “but believe they can not do much more to see the ways to establish controls that can formalize this presence on the page, “says the business paper.
“Recent reports have highlighted how difficult it is to enforce age restrictions on the Internet, especially when parents want their children to access digital content and services,” the newspaper said sources on this new technology.
According to Consumer Reports magazine published in 2011, there are 7.5 million children under 13 who are users of Facebook, and including 5 million are under ten years.
Facebook, which went public on 18 May and since then has lost 27.05% of its value, challenges ahead and maintain its capacity for growth in revenue, which last year was 88% on everything the insertion of advertising and the expectations aroused by its debut on Wall Street.
However, some of their advertisers as the auto giant General Motors decided in mid-May to end its paid advertising on the social network for lack of effectiveness and profitability.
There are also concerns about the ability of social networks to monetize their presence on mobile devices.
This move is seen as one more way to drive incremental revenue, and that downloading games is a competitive business and that Facebook is already present through its association with games like Zynga and FarmVille or CityVille.
In electronic trading prior to the opening of the Nasdaq Stock Market, which trades Facebook, their actions lost 1.19% to $ 27.39, the 27.05% less than the $ 38 that hit the New York park just over two weeks.
Category: Business News