Boosting Sales Internationally: A Walk-Through on Expanding Your Business Abroad

If you’re limiting your client-base to nearby localities, you’re hurting your competitiveness in the industry while decreasing your sales potential. With today’s accessibility to the internet and immediate communication past distances, national boundaries are fading for companies working abroad. To remain competitive in this landscape, it’s imperative to open businesses to non English-speaking markets.

What is required to start expanding a business past national boundaries? Here is an initial walk-through on important steps to begin the process.

Focus your brand where there is demand

The first step to globalizing your business is evaluating where in the international market your brand can find high demand.

Emerging markets are growing steadily while their populations are becoming more interconnected through smart phones and personal computers. Countries like Brazil, China, Russia and India are seeing tremendous growth, becoming prospective clients for businesses looking to expand their reach to strengthening economies with a growing middle class.

While these emerging markets may be a smart target for many businesses, more far-flung, expansive markets with less competition could be of interest to businesses as well. Capitalizing on the opportunity to reach the growing markets of Colombia, Turkey, South Africa and Indonesia could have a big pay-off by beating out competitors on the speed front.

Research, research, research

The demands and requirements of doing business abroad are complicated further when you think of the cultural, financial, commercial and legal differences. No company can survive an international move without doing proper research beforehand. Every respective country will have it’s own complicated set of laws regarding imports, business, local offices, and taxes.

That is what makes research imperative before proceeding with any decision-making on opening up to international markets. Research the country’s values, traditions, history, customs, culture and demographics. Ensure you are following proper protocols as far as business etiquette as what’s acceptable in one country, may be deemed inappropriate in others.

Speak the client’s language

If you are opening your business to the international arena, English won’t cut it. Customers need to understand your product and business in their own language. Translating all your material to the country’s official language/s is vital to ensuring proper communication with both partners and clients.

For this intent, use only a professional translation agency to assist you through the process. The amount of translation that is required may not only be overwhelming, but it requires assurance that of being appropriately translated with good diction, intent, grammar and in the same language as targeted consumers.

Leave nothing behind in terms of translation: your website, apps, documentation and support guides must all be translated for consumers to have a smooth experience.

Integrate international communication

Communication can be complicated when you add international components or offices to your business. From internal communication to public relations with the media, any and all communication must pass through a translation filter first.

Because of the importance of ensuring all messaging is faithful to the original intent, corporate translation services are absolutely necessary. Having unclear communication can result in a number of bad moves for a company from viral backlash to misunderstandings by potential clients.

Translating corporate-specific material like company culture, social media messaging, press releases, documentation and material all need to be considered. These all require high accuracy translation and consistency with company messaging, while integrating culturally appropriate wordplay and references understood by the newly targeted markets.