3 Things You Should be Looking for in a Web Content Provider

If there’s a place where you can’t cut corners, it’s your web content. You might get away with a slightly outdated website, but if you want a surefire way to deter visitors and convince them that they shouldn’t work with you, poor content works every time.

Your web content will be the first impression people will have of your brand and service, so it’s important that it shines. However, finding a reputable content provider isn’t always easy, especially if it’s your first time shopping for one. Here are some of the things you should be looking for when hiring a web content provider.

Quality, Quality, Quality!

The main determinant for good web content isn’t variables like keyword density or content length, but quality. You want content that is informative and creates a direct connection with your audience while sending your point across clearly and concisely.

Look at the samples and see if they speak to you. Also, ask if you could get a free sample or a discount on a first order to see how they do on custom jobs. Look at the tone, grammar and structure of the articles. If you see too many typos or grammatical and/or syntax errors, then you should consider other options.

Original Content

Plagiarism is a no no and is more common than many people think. Some content providers will shamelessly offer plagiarized and sometimes downright spun out content to unsuspecting buyers. That’s why you need to understand the tricks of the trade so that you don’t get taken advantage of.

The first thing you should do is sign up for a Copyscape account. Copyscape is a service that compares your content with millions of sources around the web to spot duplicates. Now test pieces that your provider writes for you. If you see any signs of plagiarism on your first few assignments, then you should confront them about it. It’s always possible that one or two words slipped through the cracks, but if whole swaths of texts were plagiarized, it would be a good idea to start looking elsewhere.

Good Knowledge of SEO

While many people overblow the importance of metrics such as keyword density, the fact still remains that web content plays a major role in how sites are ranked by search engines. For this reason, you not only have to work with a writer that understands good SEO practices but won’t commit mistakes that could ruin your efforts.

The best content providers will offer both content creation and SEO services. Services like Yourcontentshop.Com, for instance, will perform content audits and will look at multiple metrics such as keyword density, bounce rates, and competition to give you a clear assessment of your web content and come up with viable solutions. These services will usually go a step further to make sure that your content fits the current SEO standards and won’t use techniques that are outdated and could potentially be detrimental to your results.

Finding a good content provider can seem like a challenge, but there are still a few gems out there. If you take your time to do your research and know how to differentiate legitimate service providers from bad ones, you should be able to find a great web content provider in no time.