’30 Rock’ crushed at Emmys

* NBC fares worst among four major networks

* “Mad Men” actors overlooked again

LOS ANGELES, Aug 29 (BestGrowthStock) – Like the struggling NBC
network it satirizes, “30 Rock” foundered at the Primetime Emmy
Awards on Sunday, a year after winning six prizes including
best comedy.

The NBC sitcom failed to win a single prize this time,
despite receiving 15 nominations, tied for fourth among all
contenders.

Not only was its three-year reign as best comedy cut short
by rookie ABC entrant “Modern Family,” two-time winner Alec
Baldwin lost the best comedy actor race to Jim Parsons of CBS’
“The Big Bang Theory.”

Star/creator Tina Fey and co-star Jane Krakowski were also
passed over in their respective lead and supporting actress
races for a second consecutive year.

General Electric Co (GE.N: )-owned NBC also did the worst
among the four major broadcast networks, winning eight awards
— as many as the event’s most-decorated show, HBO’s “The
Pacific.” Last year, it generated 16 Emmys from 67 nominations.
This year, it received 46 nominations, also the lowest among
its peers.

Somewhat embarrassingly for the ratings laggard, the Emmys
were broadcast this year on NBC, and hosted by its late-night
personality Jimmy Fallon.

Paradoxically, the embarrassment would have been compounded
had NBC won an Emmy for Conan O’Brien’s short-lived stint at
the helm of “The Tonight Show.” O’Brien and NBC parted ways
earlier this year after the network undertook a disastrous
restructuring of its late-night programming. “Tonight Show”
lost the variety, music or comedy series race to Comedy
Central’s usual winner “The Daily Show with Jon Stewart.”

ABC’s “Lost” was largely missing in action, three months
after the mystery series ended. Nominated 12 times, it had to
be happy with just an editing award.

Among other losers, the seven-year winning streak for CBS’
“The Amazing Race” came to an end as Bravo’s “Top Chef” was
named best reality competition program. The breathless
travelogue series went home empty-handed after seven
nominations.

For all the hype it generated, Fox’s new high school
musical series “Glee” came up a little short. Some pundits had
eagerly predicted it could win best comedy. The show earned 19
nominations, second only to 24 for “The Pacific,” but went home
with four awards, including Jane Lynch’s supporting turn.

AMC’s “Mad Men” is not exactly a loser: the Madison Avenue
soap was named best drama for a third consecutive year — one
of four awards from 17 nominations. But its producers must be
wondering what they need to do to win an acting honor. The show
has received a total of 12 acting nominations, including six
this year, but perennial contenders such as Jon Hamm and John
Slattery have been overlooked every time.
(Reporting by Dean Goodman; Editing by Peter Cooney)

’30 Rock’ crushed at Emmys