Activision sells 3.3 mln Warcraft games on 1st day

* Sell 3.3 million units in first 24 hours on market

* Fastest-selling PC game ever

SAN FRANCISCO, Dec 13 (BestGrowthStock) – Activision Blizzard Inc
(ATVI.O: ) sold 3.3 million copies of its latest “World of
Warcraft” game in its first day on the market.

The company said on Monday that “World of Warcraft:
Cataclysm,” which launched Dec. 7, surpassed the record set by
the previous “World of Warcraft” release in November 2008.

The multiplayer online game has 12 million subscribers
around the world, providing the company with steady and
recurring revenue. Roughly half of those subscribers are in
Asia, and the other half are in western countries, analysts
say.

“Assuming the positive trends extend beyond the first 24
hours post-release, we expect stable to slightly higher
subscriber levels for WoW in North America and Europe,” Lazard
Capital Markets analyst Colin Sebastian said in a research
note.

Nearly 40 percent of Activision’s revenue comes from
“massively multiplayer” online role-playing games.

Shares of Santa Monica, California-based Activision fell 2
percent to $11.99 in afternoon trading on the Nasdaq.
(Reporting by Gabriel Madway. Editing by Robert MacMillan)

Activision sells 3.3 mln Warcraft games on 1st day