Amazon launches free Kindle app for Blackberry

(BestGrowthStock) – Amazon.com said on Thursday it is launching a new free Kindle application that will give customers access to over 420,000 books on a range of BlackBerry devices.

Called “Kindle for Blackberry”, the free application allows customers using BlackBerry devices on AT&T, Sprint, T-Mobile, Verizon, and other U.S. carriers easy wireless access to Kindle books, most for $9.99 or less.

“Since the launch of our popular Kindle for iPhone app last year, customers have been asking us to bring a similar experience to the BlackBerry,” said Ian Freed, Vice President, Amazon Kindle.

Amazon, the world’s largest online retailer, has been under pressure from a lot of publishers for the low prices it charges for e-books to spur demand for its electronic reader Kindle, hoping to fend off new rivals such as Apple Inc (Read more about Apple stock future.) that are set to join the e-books fray with their own devices.

Shares of the company had closed at $116.31 Wednesday on Nasdaq.

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(Reporting by Nivedita Bhattacharjee in Bangalore; Editing by Jarshad Kakkrakandy)

Amazon launches free Kindle app for Blackberry