Amazon to buy Diapers.com parent company: report

SAN FRANCISCO (BestGrowthStock) – Amazon.com Inc is expected to buy the parent company of Diapers.com for $540 million to $545 million, according to media reports.

The deal will be announced on Monday, said a report on Fortune magazine’s website on Saturday, which did not cite any sources.

The acquisition comes as Amazon has stepped up its efforts to boost its baby care products business.

In September, Amazon launched its Amazon Mom program, offering perks like three-months worth of free two-day shipping. Amazon also offered a 30 percent discount on diapers and wipes to consumers who sign up for its Subscribe & Save program for consumable items.

Diapers.com, which launched in 2005, is owned by Jersey City, New Jersey-based Quidsi Inc, which also owns Soap.com, and is backed by venture capital firms Accel Partners, Bessemer Venture Partners and New Enterprise Associates, among others.

Amazon and Quidsi did not return emails for comment.

Amazon, the world’s largest online retailer, has been expanding product lines as it tries to get more of its shoppers to sign up for subscription programs, which the company says fosters loyalty to the site.

In 2009, Amazon acquired online shoe retailer Zappos.com for roughly $1.1 billion.

A separate report in the Wall Street Journal on Sunday said that Amazon will pay $500 million in cash and $45 million in debt and other liabilities for Quidsi, whose management will remain with Amazon.

(Reporting by Alexei Oreskovic and Helen Chernikoff, editing by Maureen Bavdek and Marguerita Choy)

Amazon to buy Diapers.com parent company: report