AR and VR in Marketing – What You Need To Know

Marketing is one of those functions of a business that has continued to evolve at a rapid pace over the years primarily due to the ever-changing technology landscape and customer preferences. For example, there have been seasons when different marketing practices like digital posters, LED displays, and social media ruled the industry. More recently, virtual reality (VR) and augmented reality (AR) technologies seem to be taking over and disrupting marketing as we know it.

But what are VR and AR?

For starters, virtual reality is pretty much what it sounds like – an artificial environment of images created using computer software so that they appear real-like to the user. The tech is mainly associated with the gaming industry where users are provided with a special type of equipment known as VR headsets. When worn, they allow you to go through immersive sensory experiences like climbing a steep mountain or flying downhill at a high speed – all while sitting on a coach.

On the other hand, augmented reality is a type of tech that combines both the real and virtual worlds in the sense that a real image or video is enhanced with computer-generated elements to create a composite view of the original object. Today, AR is commonly used on smartphones through apps like Google Lens, Disney Coloring Book, and YouCam Makeup.

How to use VR in marketing

When virtual reality is mentioned, a lot of people think of the huge investments needed to run the technology – based on their idea of the expensive VR equipment used mainly for gaming. But this doesn’t necessarily have to be the case.

With the increasing use of smartphones, VR technology is now easily accessible by even the average consumer today. For example, you can use this tech to walk potential customers digitally through your business and show them what you have to offer them. The tech is also particularly applicable in businesses that want to showcase the whole process of creating their products right from the formative stage up to when they are ready for use or consumption. This enables the would-be customers to get invested in whatever you’re creating while also allowing for constructive feedback that could see you create and design an even better product.

How to use AR in marketing

AR is still a new concept in marketing but its potential to transform the industry is very much visible. The tech, just like VR, is meant to enhance customer experience by making it easier for users to view and even test brand products usually through their mobile devices.

For example, you can now provide your customers with augmented shopping experiences to enable them to see what your company offers and even give your products a try before deciding whether to purchase them or not. Alternatively, this tech allows you to go futuristic with your branding materials where users can use their mobile devices to scan your brochures or business card to learn about your business and its offerings.

How to get the most out of AR and VR for marketing

So you have decided to adopt VR or AR to enhance customer experience and ultimately drive more sales to your business. How do you ensure that you’re getting the best ROI and results?

We share three easy tips you can use in this section:

Create stellar content

This is probably the most underrated aspect when it comes to developing a VR or AR experience for a business. But if any of these techs is to give you the results you want, you need to have an excellent content strategy that drives the commercial technology and gets your audience hooked to your brand.

Customize everything

As we mentioned earlier, both AR and VR are meant to enhance customer experience. What this means is that you need to learn more about your target audience to be able to create experiences that excite them. You can collect information on customer preferences and tastes using tools like CRMs, social media, and email autoresponders.

Integrate into existing technology

One of the biggest advantages of using VR and AR is that both can easily be integrated into most technology setups including what you probably have on your business currently. For example, some iPaaS platforms like Piesync and other integration suites enable easy syncing of data between various business tools – exactly what you need when looking to create personalized VR and AR experiences based on existing customer data.

Conclusion

AR and VR technologies are no longer the future. If you aren’t using them to promote your business, you risk being outdone by your competition and probably taken out of business altogether. Start planning and implementing these new techs as soon as possible by optimizing your site appropriately. While at it, do not forget to invest in a good hosting provider – these detailed reviews on MangoMedia should be a good starting point if you’re looking for a reliable host.

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