"Avatar" sets DVD and Blu-ray sales record

* Fox makes $130 million from disc sales in four days

* Previous record set by “The Dark Knight”

LOS ANGELES, April 25 (BestGrowthStock) – Four days after its
release on DVD, “Avatar” is on track to become as big a movie
phenomenon in home entertainment as it was in theaters.

Twentieth Century Fox Home Entertainment said on Sunday
that it sold 6.7 million DVD and Blu-ray units of the film in
in the United States and Canada since the discs were released
on Thursday.

That amounts to gross sales of $130 million, making the
film from the studio division of News Corp. (NWSA.O: ) the No. 1
home entertainment opening ever over a four-day period.

The previous record holder for a similar stretch had been
“The Dark Knight,” which came out in 2008.

Fox said 2.7 million of its disc sales for “Avatar” came
on Blu-ray, which is a newer technology that has a higher image
quality than DVD but requires its own special player.

Director James Cameron’s 3-D fantasy adventure become the
No. 1 film ever at worldwide box offices after opening on Dec.
18. “Avatar” made $2.7 billion, and beat the record set by
Cameron’s 1997 “Titanic.”

The film is about a soldier who infiltrates a tribe of
space aliens on a distant moon, falls in love with a princess
from the tribe and leads a rebellion against the human invaders
who sent him on the mission.

Fox released the film on DVD and Blu-ray on Thursday to
coincide with Earth Day, saying the timing dovetailed with
“Avatar’s” theme of guarding the environment.
(Reporting by Alex Dobuzinskis: Editing by Paul Simao)

"Avatar" sets DVD and Blu-ray sales record