4 Ways To Build Trust With Customers Online

When you’re running an online store, trust is one of the most important things. There are so many dangers online and customers don’t want to hand their credit card details over to a website that they can’t trust. If your site and your business as a whole don’t inspire trust, you’re not going to be able to build a solid customer base. These are some simple ways that you can gain the trust of your customers online.

Professional Web Design

Obviously, you need a well designed website so it’s easy for your customers to navigate and find the products that they want, but the web design can also have a big impact on trust. If a customer logs on to a site that looks like it was built 20 years ago, they’re automatically going to assume that you haven’t spent much time or money on it. So, naturally, they won’t be confident that it’s a very secure website and you’ll take care with their personal information and credit card details. But if you have a professionally designed, modern looking site, customers will feel a lot more comfortable buying products from you.

A Good Login Service

Having users login to your site gives them confidence that there is a level of security there and their details are going to be safe. But people get frustrated with a lengthy login service and it can lead to high cart abandonment rates which is always bad news. Luckily you can have the best of both worlds if you select Jumio for a secure customer experience. It uses facial recognition which is one of the most secure ways to login to a site and it’s also the quickest as well. That makes the process so easy for your customers and they can be sure that they’re safe and secure as well.

Humanization

People tend to feel more comfortable when they know that there is a person on the other end of the site handling security and dealing with their orders. That’s why it’s a good idea to humanize your company in some way. There are some simple ways to do this; first off, put an ‘about us’ page on your website so customers can learn a little bit about the company and the people that are working for you. Putting some personality into your social media profile is a good idea as well because it makes customers feel like they’re dealing with a real person, not just a faceless company.

Contact Details

This is a very simple addition to your site but it goes a long way. There are a lot of scam sites out there that are simply fake fronts designed to steal credit card details. If you put your contact details and address on your website, it gives customers another way to check out your company and make sure that you’re actually a legitimate business and not just a scam.

Building a good level of trust with your customers online will really help you convert traffic into sales so make sure that you’re thinking about it properly.