Cablevision launches iPad app to watch TV at home

CHICAGO, April 2 (Reuters) – Cablevision Systems Corp
(CVC.N: Quote, Profile, Research) is launching an app for customers using its Optimum
package to watch television on their iPads at home, the company
said on Saturday.

The service, available at no extra charge, will allow the
cable operator’s more than 3 million customers to watch some
300 channels, search programming by genre and enable customers
to record programs.

The system uses Cablevision’s digital cable television
network to deliver programming to the iPad, so customers do not
need to have Internet access on their devices to use the app.

“This application allows the iPad to function as a
television, delivering the full richness and diversity of our
cable television service to a display device in the home,”
Tom Rutledge, Cablevision chief operating officer, said in a
statement.

The move by New York-based Cablevision comes weeks after
Time Warner Cable (TWC.N: Quote, Profile, Research) launched its own iPad app in
mid-March.

The Time Warner version allows users to watch live
programming from 32 networks so long as they are at home using
their Wi-Fi network.

But Time Warner’s app sparked controversy.

A few days ago, after getting several “cease and desist”
notices, the No. 2 U.S. cable company said it would no longer
carry networks owned by News Corp’s (NWSA.O: Quote, Profile, Research) Fox, Viacom
(VIAb.N: Quote, Profile, Research) and Discovery Communications (DISCA.O: Quote, Profile, Research).

The media companies believe the cable company needs to pay
for new licenses in order for customers to use the iPad app.
(Editing by Xavier Briand)

Cablevision launches iPad app to watch TV at home