Chrysler shuffles executives, creates new brand

DETROIT (Reuters) – Chrysler Group LLC shifted five top executives into new or expanded roles Tuesday, including appointing design chief Ralph Gilles to a newly created Street and Racing Technology brand.

The executives will continue to hold multiple roles within the company, as has been the practice at Chrysler since its bankruptcy restructuring nearly two years ago.

The changes are effective immediately, Chrysler said.

Gilles will continue to hold responsibility for exterior and interior design for Chrysler’s Dodge, Ram, Chrysler and Jeep brand vehicles.

Reid Bigland, who will continue to lead Chrysler’s Canadian operations, will take on Gilles’ former role as the head of the Dodge brand. Bigland will also become the head of U.S. sales, a role that until recently was held by Fred Diaz.

Diaz is now appointed president of Chrysler’s operations in Mexico, replacing Joseph ChamaSrour. Diaz is also the head of the Ram brand and will remain in that post.

ChamaSrour has been reassigned to international operations and will report to Mike Manley, who is the head of the Jeep brand and the head of international operations.

The former vice president of sales in Canada, David Buckingham, was named chief operating officer of Chrysler’s Canadian arm. This is a newly created role and Buckingham will report to Bigland. (Reporting by Deepa Seetharaman, editing by Matthew Lewis)