Reasons Why You Should Consider Expanding Your Business to International Customers

Perhaps your business only operates domestically, but it’s reached a point where you believe it’ll be profitable and feasible to begin branching out and catering to international customers. Making that decision could help your business thrive in an ever-competitive marketplace.

Expansion Diversifies Your Assets

Regardless of how long you’ve been in business, you’ve probably experienced some momentary downturns. Although there are a variety of ways to succeed despite those conditions, it’s helpful if you operate in several markets. For example, if you expand internationally, it may become apparent that one of your markets is booming, while another one is in a short-term slump.

This benefit of international expansion protects your bottom line by allowing you to look for opportunities in a different market if certain efforts don’t pay off as much as expected somewhere else. If your company sells carbonated drinks in the United States and you discover there’s a huge demand for flavored tea in India, now might be the time to broaden your businesses and help your profits grow.

Expansion May Let You Avoid Some Adverse Weather Events

In many areas of the United States, severe weather events like wildfires, hurricanes, and tornados may substantially disrupt your ability to meet clients’ needs. For example, if a hurricane causes flooding that makes major highways impassable for several days, you’ll be unable to fulfill orders or receive new supplies.

But, in parts of Europe, for example, wildfires and tornadoes are virtually non-existent. And, even hurricanes are less threatening there than in the U.S., especially if you choose to operate in a non-coastal area.

It’s worth considering what kinds of weather events often prohibit normal operations for your company. Then, see if there’s another country where those issues are less prevalent. Of course, you’ll also need to make sure there’s a demand or need for your products in the new place.

Expansion Supports International Trading Efforts

One of the main reasons why companies decide to expand to other countries is that they recognize the benefits of international trade. Whenever someone walks into a supermarket and buys something that’s not available locally, they’re directly benefitting from one of the main advantages of international trade.

When a company’s representatives realize they can provide things that people in a market can’t buy through other means, it often becomes apparent how there’s a chance to seize an opportunity in the marketplace before competitors do it.

Also, even when a brand brings its merchandise to a market where competitors already offer something similar, the result is often that the customers benefit from less expensive or higher-quality products. Competitiveness naturally forces companies to investigate how they can stand out in a crowded marketplace.

Reducing prices, offering new features, or providing niche products such as those made with uncommon fabrics or ingredients are some of the things businesses do to differentiate. In other cases, competitive companies may increase the number of locations they have in a certain destination. Customers also benefit because they have more options for doing business with the brand.

Expansion Can Help You Prove You’re Listening to Customers

Customer feedback can play a prominent role in making companies decide that they should go through with international expansion, too. For example, if you have at least a dozen consumers who email you every week to ask if you ship to Europe and your company currently does not, those messages from people in your target audience could give the evidence that you need that people elsewhere want what you have to sell.

Then, once you decide to make the expansion plans official, it’s easy to use the news as a promotional mechanism. You could write a blog post that mentions how your company received comments from European customers who wanted to buy products and that you listened to them and are taking responsive action.

Alternatively, write a post on social media that asks followers where they’d most like to see your products available. The responses that come through could help you feel more informed when deciding where to expand and how soon to make it happen.

Expansion Is a Goal That Well-Equipped Service Providers Can Help You Meet

Expanding your business to international markets can be overwhelming. But, the good news is that you don’t have to do it alone. For example, GBTI Bank offers customized financial services for business customers, including the ability to make international business transactions through the provider’s network of correspondent banks. It also offers credit cards that work in more than 140 countries.

Also, thanks to the convenience offered by the internet, you can look for suitable real estate for your expanded business, then correspond with representatives in your country of choice before actually traveling to it. Videoconferencing software and apps can help you have face-to-face conversations with service providers from a distance, too.

Choosing to expand your business is not something to do in haste.  Speaking to someone who has experience moving a business in your industry to another country could also help you get valuable clarification before moving ahead with your aspirations. The reasons mentioned here and others may convince you that there’s no need to delay. If you reach that conclusion, expansion could help your business prosper.

Add Comment