CORRECTED – UPDATE 4-Sears disappoints, fails to lure bargain-hunters

(Corrects headline to remove ‘loss widens’; the loss

* Adjusted loss/shr 36 cents vs Street view loss 18 cents

* Sales slip to $10.5 bln vs Street view $10.6 bln

* Weakness in food, tools, consumer electronics

* Sears shares down 7.1 percent; Dollar Tree up 5.4 pct
(Adds jobless data, analyst comment, update share move)

By Dhanya Skariachan

NEW YORK, Aug 19 (BestGrowthStock) – Sears Holdings Corp (SHLD.O: )
posted a wider-than-expected quarterly loss as the discount
retailer failed to win new shoppers in a weak U.S. economy,
sending its shares down 7 percent.

The company, led by hedge fund manager Edward Lampert, has
come under criticism from analysts for relying too heavily on
cost-cutting to boost profit rather than improving its
merchandise mix and customer service.

Sales at U.S. stores open at least a year fell 2.2 percent
in the second quarter, ended July 31, with declines of 1.4
percent at Kmart and 2.8 percent at Sears Domestic.

The company is fighting industry behemoths like Wal-Mart
Stores Inc (WMT.N: ) and smaller players like Dollar Tree Inc
(DLTR.O: ) on the price front.

“This is probably as good as it gets for Sears, and this
isn’t great,” said International Strategy & Investment Group
analyst Greg Melich.

He said rising apparel costs would probably weigh on Sears’
gross margins next year, and same-store sales would suffer
because of fewer government stimulus programs for
energy-efficient appliances.

Sears has said it plans to offer more exclusive apparel
lines and step up its marketing efforts.

It blamed second-quarter weakness at its Kmart discount
chain on tepid food sales. In contrast, Dollar Tree reported
better-than-expected quarterly profit on Thursday, helped by
strength in food. Dollar Tree sells most of its goods for $1
and lured shoppers amid high unemployment. [ID:nN18201027]

New claims for U.S. unemployment benefits climbed to a
nine-month high last week, raising more doubts about the
strength of the U.S. economic recovery. [ID:nN19350083]

Sears shares fell 7.1 percent to $62.49 in midday trade;
Dollar Tree climbed 5.4 percent to $44.06.


Sears’ net loss narrowed to $39 million, or 35 cents a
share, in the second quarter, from $94 million, or 79 cents a
share, a year earlier.

Excluding certain items, the loss was 36 cents a share,
twice as wide as analysts’ average estimate of 18 cents,
according to Thomson Reuters I/B/E/S.

Sales fell $93 million to $10.5 billion, missing analysts’
average estimate of $10.6 billion.

Sears said its namesake department stores suffered from
weak demand for lawn and garden products, tools and consumer

UBS analyst Neil Currie said the quarter was “OK” but “the
future without appliance stimulus (is) not so reassuring.” He
has a “sell” rating on Sears shares.

Retailers like Lowe’s Cos Inc (LOW.N: ) and Home Depot Inc
(HD.N: ) also lost some sales in the second quarter due to the
expiration of the federal stimulus for energy-efficient

Sales of expensive goods like appliances could suffer
further if consumers delay purchases in the hope that prices
will fall, part of a wider trend that has raised a risk of
deflation. [ID:nN11209822]

Earlier this week, Sears’ Canadian unit, Sears Canada
(SCC.TO: ), posted a 35 percent drop in quarterly profit.
(Reporting by Dhanya Skariachan; Editing by Michele Gershberg,
Lisa Von Ahn)

CORRECTED – UPDATE 4-Sears disappoints, fails to lure bargain-hunters