FACTBOX-Lululemon faces competition for women’s market

Nov 2 (BestGrowthStock) – Lululemon Athletica’s (LLL.TO: ) (LULU.O: )
grassroots advertising strategy and business model, which
marries fashion with function and lifestyle, has helped
differentiate it from competitors and helped its dominance in a
lucrative niche market. [ID:nN01164461]

Here are some of its competitors and how they compete.


Lululemon’s fashion appeal means it also competes with
fashion brands like Gap (GPS.N: ). Gap launched their GapBodyFit
line in September. In 2008, it also bought e-commerce fitness
apparel brand, Athleta, which opened its first
bricks-and-mortar store this year in California.


Montreal-based Lole, which sells its products through big
retail outlets across North America, recently opened its own
boutique store in Montreal. Atelier Lole offers fitness classes
as well, and Lole plans to open 30 to 40 North American stores
next year, according to media. Lululemon expects to open 20 to
25 outlets in 2011.


Nike (NKE.N: ) is the largest player in the global athletic
shoe and clothing market.


Sportswear maker Under Armour (UA.N: ) is a fast growing
company whose shares have gained roughly 35 percent since late
August. It has made an effort to broaden its clientele,
including reaching more women. Chief Executive Kevin Plank said
earlier this year that he could see sales to women eventually
outpacing sales of men’s items.


VF Corp (VFC.N: ) is the company behind the North Face,
Wrangler and Nautica brands. It also owns Lucy, a women’s
fitness and yogawear chain with a similar number of stores as
Lululemon in the United States.
(Reporting by Solarina Ho; Editing by Frank McGurty)

FACTBOX-Lululemon faces competition for women’s market