Google’s "older sister" in China urges it to stay

BEIJING, Jan 27 (BestGrowthStock) – A Google knock-off has surfaced
in China to compete with the world’s largest search engine,
while at the same time pleading with it to stay in the country
despite censorship and hacking allegations.

Adding to China’s reputation for copies of items such as
designer clothes, coffee chains and DVDs, “Goojje” began vying
with Google on Jan. 14, the Henan Business Daily reported.

Google Inc (Read more about Google Stock Analysis) (GOOG.O: ) had said two days earlier that it may
close its Chinese Google.cn portal and pull out of China.
[ID:nSGE60Q07I]

The name chosen by the newcomer is a play on words. The
final syllable “jje” sounds like the Chinese word “older
sister,” while the “gle” syllable of “Google” is pronounced
like the Chinese word for “older brother”.

Goojje (www.goojje.com) has a search engine and provides
social networking services. Its home page bears a Google-styled
logo that combines hallmarks from the “older brother” and
China’s top home-grown search engine, Baidu Inc (BIDU.O: ).

“Sister was very happy when brother gave up the thought of
leaving and stayed for sister,” the website says, in an
apparent call for Google to stay in China.

Google was not immediately available for comment about the
Goojje site.

Earlier this month, U.S.-based Google complained of
censorship and a sophisticated hacking attack from within the
country.

Keyword search results in Goojje give slightly different
results than Google or Baidu but appear to be similarly
filtered to avoid content China deems sensitive.

The Henan Business Daily said Goojje was founded by a
female college student in the southern Chinese province of
Guangdong. Contacted by Reuters, Goojje’s web host declined to
give details on the site’s owner.

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(Reporting by Yu Le and Ralph Jennings; Editing by Alex
Richardson)

Google’s “older sister” in China urges it to stay