Heineken CEO not planning mega-merger -paper

* Not planning Anheuser-Busch InBev-style mega-merger

* Sees opportunities for Heineken brand in emerging markets

BRUSSELS, Dec 2 (BestGrowthStock) – Heineken NV (HEIN.AS: ), the
world’s third-largest brewer, is not planning an Anheuser-Busch
InBev (ABI.BR: ) style mega-merger, its chief executive was quoted
saying in an interview with Belgian business magazine Trends.

“We want to remain an independent group and keep our
familial character, we therefore do not have the intention of
undertaking a major merger,” Chief Executive Jean-Francois van
Boxmeer told the magazine in an interview published on Thursday.

Belgium-based InBev bought Budweiser maker Anheuser-Busch
for $52 billion in 2008 to become the world’s biggest brewer.

Van Boxmeer added that the Heineken brand could double if
the company gains a few percent market share in developing
countries such as India and Mexico.

“If we can take a few percent from these enormous markets we
could grow, even maybe double, the Heineken brand,” he told the
magazine.

In January, Heineken said it would buy the beer business of
Mexico’s FEMSA (FMSAUBD.MX: ) for 3.8 billion euros ($5 billion)
in an all-share deal, giving it a leading position in emerging
Latin American markets. [ID:nnLDE60A0DL]

Just over half of the Dutch brewer’s revenue last year came
from western Europe.
(Writing by Ben Deighton; Editing by David Holmes)
($1=.7639 euro)

Heineken CEO not planning mega-merger -paper