Mattel shares could rise 20 pct – Barron’s

NEW YORK, Dec 12 (BestGrowthStock) – Shares of toy maker Mattel Inc
(MAT.O: ) could rise at least 20 percent over the next year
because of the company’s smart merchandising and its improved
balance sheet, Barron’s said in its Dec 13 edition.

Mattel, whose shares closed at $25.475 on Friday, trades at
an undeserved discount to rival Hasbro (HAS.N: ), which has been
more aggressive about promoting its toy brands via television
shows and movies, the investment weekly said.

But Mattel’s position as the favored maker of toys based on
Disney and Pixar (DIS.N: ) movies gives the company exposure to
hit movies without the risk of producing its own content.

Mattel has also diversified internationally, contained
costs, and some of its fastest-growing brands are in non-toy
areas like electronic games.

Next year will bring a sales boost to Mattel from the
coming “Cars 2” and “The Green Lantern” movies, Barron’s said.
(Reporting by Nick Zieminski; Editing by Diane Craft)

Mattel shares could rise 20 pct – Barron’s