Microsoft’s Bing launches deals feature

March 4 (Reuters) – Microsoft Corp’s (MSFT.O: Quote, Profile, Research) Bing search
engine said it launched ‘Bing deals’ for both the desktop and
mobile, allowing consumers to find the best deals locally, a
service that will pit it against daily deals website Groupon.

The company has partnered with The Dealmap, a service
provider that allows people to find and share the best local
deals.

It said the feature provides access to 200,000 offers in
14,000 cities.

Bing deals compiles leading offers from Groupon,
LivingSocial and Restaurant.com, Bing’s director of product
management said in a company blog post.

Competition has been intensifying for companies like
Groupon, with the likes of LivingSocial expanding in the same
space and a plethora of websites springing up globally that
specialise in deals for niche markets.
(Reporting by Isheeta Sanghi; Editing by Hans Peters)