Microsoft’s Kinect to hit EMEA stores Nov 10

* Kinect to cost 150 eur vs $150 in the United States

* Sony’s rival Move to hit European stores Sept. 15

COLOGNE, Germany, Aug 17 (BestGrowthStock) – Microsoft’s (MSFT.O: )
motion-sensing game system Kinect will hit European retail
stores before Christmas, the company said, as it battles for
customers with rivals Sony (6758.T: ) and Nintendo (7974.T: ).

Kinect, which enables the player to control games with the
body, voice and hand gestures, will go on sale in Europe, the
Middle East and Africa (EMEA) from Nov. 10, four days after its
U.S. launch, the company said on Tuesday, a day ahead of
Gamescom, Europe’s largest video game trade show.

A spokeswoman said Microsoft would sell the European version
of Kinect for 149.99 euros ($192.1), compared with a retail
price of $149.99 in the United States. [ID:nN20272039]

Microsoft hopes to steal customers from the rival Nintendo
(7974.T: ) Wii and Sony (6758.T: ) Playstation 3 as all three big
console makers struggle to breathe new life into the ailing
console market. Motion-controlled gaming is one of the
industry’s big hopes.

According to research firm iSuppli, unit shipments of video
game consoles are expected to fall by 7.5 percent to 48.2
million by 2013. Video game producers such as Electronic Arts
(ERTS.O: ) also see the new motion-controlled devices as
reigniting the $60 billion video game hardware and software
industry. [ID:nWEA4327]

Sony earlier this year announced Move, its motion-controlled
feature for the PlayStation 3, which will hit European stores on
Sept. 15. Unlike Kinect, Move employs a wand-like game
controller, similar to that of Nintendo’s Wii, which
revolutionised motion-controlled gaming about four years ago.

($1=.7804 Euro)

(Reporting by Christoph Steitz; Editing by Erica Billingham)

Microsoft’s Kinect to hit EMEA stores Nov 10