Mobilicity extends Canadian wireless footprint

TORONTO, Oct 22 (BestGrowthStock) – Mobilicity, a recent entrant in
Canada’s wireless sector, is stretching out from its Toronto
base to launch networks in Ottawa, Vancouver and Edmonton in
November, its chief executive said on Friday.

“We’re really busy these days,” Dave Dobbin, said in an
interview. “We’re targeting Canadians who are looking for a
better deal on their wireless.”

The privately held company aims to challenge Canada’s
dominant telecom companies after buying spectrum in a 2008
government auction.

Mobilicity is banking on a no-contract, pay-in-advance
unlimited-use model as it takes on the three heavyweight
incumbents in the telecom sector: BCE’s (BCE.TO: ) Bell Canada,
Rogers Communications (RCIb.TO: ) and Telus (T.TO: ).

“Canadians aren’t stupid, they can do the math. With us
they pay C$65 ($63) for unlimited data, with Bell, Telus or
Rogers they get screwed out of C$200,” he said.

Mobilicity launched a service in the Toronto area in May
after paying C$243 million for spectrum in 2008.

Dobbin did not provide subscriber numbers. Fellow upstart
Wind Mobile, which launched in December, said it reached
100,000 subscribers in July and is offering services in
Toronto, Ottawa, Edmonton, Calgary and Vancouver.

Mobilicity has licenses to operate in 13 of the 16 largest
Canadian cities, covering roughly half the population, Dobbin
said, and plans further launches within six months.

The federal government is considering ways to ease foreign
ownership restrictions in telecoms to spark further
competition, and Dobbin said he supports an option that would
drop all limits for companies with less than 10 percent of the
market but keep the rules in place for incumbents, who control
roughly 95 percent.
(Reporting by Alastair Sharp; editing by Rob Wilson)

Mobilicity extends Canadian wireless footprint