Perfect World shares fall on weak profit, margins

Aug 17 (BestGrowthStock) – Shares of Perfect World Co Ltd (PWRD.O: )
fell more than 8 percent Tuesday, a day after the Chinese
online game developer posted weak quarterly results as
marketing expenses surged and lack of fresh game launches
sparked investor concerns.

Perfect World, known for its popular role-playing game
“Legend of Martial Arts,” said it plans to release “Forsaken
World” and “Dragon Excalibur,” without providing any time

Game launches are key growth drivers for Chinese game
operators looking to increase their share in the $4 billion
Chinese online gaming market.

Gaming companies in China have seen torrid growth but are
facing strong headwinds this year as companies failed to come
out with fresh titles amid an increasingly competitive

Perfect World said marketing expenses soared 47 percent
from the last quarter even as revenue fell due to cut backs in
in-game promotions to lengthen the life span of games.

Cutting in-game promotions allows gamers to spend more time
on the game and access higher gaming levels without paying for
accessories like weapons, lives and other aids.

“We believe near-term revenue growth may be constrained,”
brokerage Brean Murray Carret & Co said in a note.

Content may also face pressure from the relaunch of “World
of Warcraft” (Activision Blizzard (ATVI.O: )), the brokerage
said, adding Perfect World “lacks meaningful game launches
until mid-2011”.

Brokerage Auriga said though Perfect World has strong R&D
capabilities, all gaming companies in China would face a
decline in operating margins due to various difficulties,
including the longer time frame needed to develop new content.

The company reported gross margins of 83.6 percent in the
second quarter, down from 87.2 percent a year ago. * Roth
Capital Partners said the profit miss reflected growing
competition, changing user preferences and increased
regulations in the Chinese online game space.

“Sales & marketing expenses appear to be out of control and
we question the return the company is now getting for every
marketing dollar spent,” Roth Capital said in a note to

The brokerage said the company should repurchase shares at
current levels to restore some investor confidence and slow
down its aggressive acquisition strategy.

Adjusted second-quarter earnings were 55 cents a share,
while total revenue rose 19 percent to $87.6 million.

Analysts were expecting a profit of 68 cents a share on
revenue of about 88 million, according to Thomson Reuters

For the third quarter, the company expects revenue to grow
up to 5 percent on a sequential basis.

Shares of the company, which shed almost 39 percent of
their value in the past year, were trading down $1.31 at $23.50
in afternoon trade on Nasdaq, after touching an intraday low of

About 1.5 million Perfect World shares changed hands by
12:30 ET, compared with its 50-day moving average of 731,974

(Reporting by Sayantani Ghosh in Bangalore; Editing by
Saumyadeb Chakrabarty, Prem Udayabhanu)

Perfect World shares fall on weak profit, margins