REFILE-AT&T halves selling price on BlackBerry Torch

(Corrects name of Wirefly.com from Firefly.com)

TORONTO, Nov 9 (BestGrowthStock) – AT&T (T.N: ) has slashed the price
of Research In Motion’s (RIM.TO: ) BlackBerry Torch smartphone as
it ushers in three devices running on Microsoft’s (MSFT.O: )
Phone 7 operating system ahead of the holiday buying season.

The Torch, a touchscreen phone with a slide-out Qwerty
keyboard, launched exclusively on AT&T from August 12 for
$199.99 with a two-year contract, about the same price as
Apple’s (AAPL.O: ) iPhone. [ID:nLDE67301J]

AT&T, the second largest U.S. network, slashed that price
to $99.99 on Nov. 7.

“It’s a promotion for the holiday season,” AT&T spokeswoman
Kate Tellier said. “It’s usual to do this around the holidays,”
she added.

Indirect retailers such as Amazon.com (AMZN.O: ) sell the
phone for as little as 1 cent. Best Buy (BBY.N: ) sells the phone
for $149.99 on a two-year contract and Wirefly.com offers it
for $29.99.

Carriers typically pay indirect channels a fee for selling
phones with their network contract attached, Morgan Keegan
analyst Tavis McCourt said in an August note to clients.

That fee enables the channels to undercut the carrier on
the price of the device and carriers generally follow suit
three to six months later, McCourt said.

AT&T on Monday launched two phones running Windows
software, the Samsung Focus and the HTC Surround, both for
$199.99 on two-year contract. It also expects to launch a
third, the LG Quantum.
(Reporting by Alastair Sharp)

REFILE-AT&T halves selling price on BlackBerry Torch