RPT-FACTBOX-Latest trends and outlook of smartphone makers

(Clarifies total market size in Apple paragraph)

SEOUL, Feb 4 (BestGrowthStock) – South Korea’s Samsung Electronics
Co Ltd (005930.KS: ) aims to treble smartphone shipments this
year as the world’s second-biggest cellphone maker scrambles to
make a mark in the fast-growing smartphone market.

Following are some key facts about smartphone makers’
latest business trends and outlook.


Nokia is the world’s biggest cellphone maker and also the
leader in smartphones with a 39 percent market share in 2009.
But it had struggled previously against Apple’s iPhone and
RIM’s Blackberry due to a lackustre smartphone portfolio.

Nokia is trying to win back customers with simpler, cheaper
models and halved its smartphone launch plans for 2010. It also
launched free satellite navigation to boost smartphone sales.

Popular Nokia phones include the E71 and E72 messaging


The Blackberry maker has 20 percent of the smartphone
market based on its success with business professionals, and is
cracking the consumer market.

It is pushing into the mainstream market with
retail-friendly, lower-profit models such as Curve. RIM is also
expanding its international business beyond the stronghold
North American market.


The maker of iPhone, which became a consumer phenomenon and
led the mobile industry to shift focus on software and
applications, ranks No.3 in smartphones with a 14 percent share
of an overall market estimated at 174 million units last year.

Apple is expanding into new markets such as China, though
it lost market share to top players in October-December.

Its latest iPhone, launched in June, competes against RIM’s
Blackberry and Palm’s (PALM.O: ) Pre.


The U.S. mobile maker is betting its future on smartphones
based on Google’s (GOOG.O: ) Android operating system after
losing market share and suffering losses in recent years.

Motorola forecast shipments of 11-14 million smartphones
this year and the devices would bring in more than 50 percent
of its handset unit revenue.

Its Droid phone, championed by top U.S. mobile service
Verizon Wireless, helped Motorola post forecast-beating
smartphone sales in the fourth quarter.

HTC (2498.TW: )

Taiwan’s HTC is the world’s No.4 smartphone brand. As
increasing competition and falling prices pressure its
business, HTC plans to introduce lower-priced models to target
developing markets such as China. HTC also manufactures
Google’s own-brand Nexus One smartphone.


Samsung, the world’s second-biggest in overall mobile
phones, sold about 6 million smartphones in 2009 for 3 percent
of the global market.

The South Korean group aims to at least treble its
smartphone volume this year and plans to offer phones running
on Android, Windows Mobile and Linux, as well as its own bada
software platform. Samsung has opened bada to outside
developers in an attempt to raise its position in smartphones.


LG, the world’s No.3 mobile maker, plans to beef up
smartphone sales and unveil about 20 new models this year, with
more than half running on Android.

LG, which has a partnership with Microsoft Corp (MSFT.O: ) on
smartphones, will also roll out new phones on Windows Mobile
and LiMo’s Linux.

It has an ambitious target to achieve a double-digit share
of the global smartphone market by 2012.

For a FACTBOX on mobile software market; [ID:nGEE5B715M]

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(Reporting by Rhee So-eui; Editing by Anshuman Daga)

RPT-FACTBOX-Latest trends and outlook of smartphone makers