Sky Deutschland in talks with cable companies-paper

FRANKFURT, Aug 23 (BestGrowthStock) – Struggling German pay-TV
broadcaster Sky Deutschland (SKYDn.DE: ) is in talks with the
country’s main cable-TV operators to counter Deutsche Telekom’s
(DTEGn.DE: ) foray into pay-TV, daily Handelsblatt reported.

“We are in good talks with a number of cable companies
including Kabel Deutschland (KD8Gn.DE: ) UnityMedia [IESYG.UL]
but also with other potential distribution partners,” Sky’s
Chief Executive Brian Sullivan was quoted as saying by
Handelsblatt on Monday.

“We are confident that the negotiations will be finalised in
the next few months,” he added.

Deutsche Telekom, Germany’s largest phone company, has
already won 1.3 million subscribers for its pay-TV package,
broadcast via Internet, which is adding to Sky Deutschland’s
troubles, Handelsblatt said.

Munich-based Sky Deutschland, formerly known as Premiere, is
45.42 percent owned by News Corp (NWSA.O: ).

It launched a rebranding campaign last July amid a major
overhaul of the struggling business and it has said it aims to
post a core profit in 2011.
(Reporting by Ludwig Burger, Editing by Mark Potter)

Sky Deutschland in talks with cable companies-paper