Sony on track to sell 15 mln PS3s in 2010/11 -exec

TOKYO, Dec 22 (BestGrowthStock) – Sony Corp (6758.T: ) is on target to
sell 15 million PlayStation 3 game consoles in the business year
to March 31, 2011, a company executive said on Wednesday.

“Sales at the end of the year are as we expected,” Executive
Vice President Kazuo Hirai, who also heads the company’s games
unit, told reporters at a roundtable in Tokyo.

Sony is banking on its new Move motion control system to
help boost PlayStation 3 sales to 15 million from 13 million in
the previous business year.

Both Sony and rival Microsoft Corp (MSFT.O: ), with its own
motional control system, Kinect, are trying to topple Nintendo Co
(7974.OS: ) from the games industry’s top spot. [ID:nL3E6N605E]

Sony said on Nov. 30 it had sold 4.1 million of its Move game
controllers to retailers worldwide in the two months since its
launch.

That puts it roughly on a par with Microsoft, which said in
late November it had sold more than 2.5 million of its
controller-free Kinect video game systems worldwide only 25 days
after launch. Its target for the year is 5 million. [ID:nN29293910

Hirai’s comments come days after a fellow Sony executive said
Sony’s LCD TV sales would likely fall slightly short of a
targeted 60 percent rise in unit terms this financial year.

Hirai also said Sony was considering building PCs that used
Google’s (GOOG.O: ) Chrome operating system.

Separately, Sony said on Wednesday that it would expand its
video-on-demand service to music content in its latest bid to
rival Apple Inc (Read more about Apple stock future.)’s (AAPL.O: ) i-Tunes service, with plans to
immediately start the service in Britain and Ireland, followed by
France, Italy, Spain, Australia and New Zealand in 2011.
(Reporting by Reiji Murai; Writing by Tim Kelly and Isabel
Reynolds; Editing by Edmund Klamann)

Sony on track to sell 15 mln PS3s in 2010/11 -exec