Spansion CEO says to narrow focus to compete

TOKYO, May 24 (BestGrowthStock) – Spansion Inc (CODE.A: ), a flash
memory chip maker that emerged from bankruptcy this month, said
it would narrow its product lineup as it looks to carve out a
profitable niche for itself in the market.

Spansion used to be the global leader in a type of flash
memory called NOR, which is used for storing code that devices
run on, but has since fallen behind Numonyx Holdings, which was
acquired by Micron Technology Inc (MU.O: ).

Spansion Chief Executive John Kispert told a news conference
in Tokyo that the company would focus on flash memory chips
“embedded” in products for the wireless, auto and electronics
industries, as part of its strategy for generating profits.

“It’s no secret here it’s about focus, focusing on strong
customers like customers we have in Japan,” Kispert said.

Spansion filed for bankruptcy protection in March 2009 when
global chipmakers struggled with the sector’s worst downturn in

Spansion ranked as the sixth-largest maker of flash memory
chips after Samsung Electronics (005930.KS: ), Toshiba Corp
(6502.T: ), Numonyx, Hynix Semiconductor (000660.KS: ), and Micron in
the October-December quarter, according to research firm iSuppli.

The Nikkei business daily reported on Saturday that Texas
Instruments (TXN.N: ) was in final talks to buy two plants owned by
Spansion Japan for 10-20 billion yen ($111-222 million).

Kispert said he could not confirm the report as Spansion
Japan is now a separate entity from Spansion Inc, which has
established a new subsidiary in Japan.

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($1=90.00 Yen)
(Reporting by Sachi Izumi; Editing by Michael Watson)

Spansion CEO says to narrow focus to compete