How To Beef Up The Rate At Which Your Emails Are Delivered

Have you ever sent a letter or package through a postal service before, like the United States Postal Service? If so, you fully understand that every outgoing parcel must have the correct, current address of the person you’re sending it to. Without the presence of such an address, delivering that piece of mail is quite literally impossible.

The same concept holds true for electronic mail, or email, as it’s most commonly referred to in today’s tech-heavy world.

While the mailing address is the most important part of sending physical mail to its intended destination, there are other issues that can prove parcels undeliverable. If the United States Postal Service weighs your envelope and finds that it is more than one-quarter-inch thick, they’ll send it back to you. The same can be said for envelopes that weigh more than one ounce and don’t have more than one stamp. Further, if you cover up postage stamps with tape, it’s likely that your parcel will be returned because postal workers are trained to keep an eye out for tape-covered stamps because they can readily be reused.

There are several red flags that cybersecurity software and email servers look out for. Even if your email is not spam, the recipient signed up for your newsletter or promotional emails themselves and provided consent to receive them, and contains no malware, your email could very well be turned around.

Email deliverability is an important concept to email marketers and website operators. If all emails were always delivered, deliverability wouldn’t be important. However, considering that millions upon millions of emails are automatically flagged down and stopped from being delivered to their recipients, marketers and other businesspeople must understand what factors weigh into the equation of will my marketing email be delivered or not?

What happens when digital mail can’t be delivered?

In almost all cases of emails that can’t be delivered, senders will be informed that their emails were not able to be delivered. Sometimes, reasons are provided by email hosting servers. However, even though such reasons are important for marketers to learn about and understand so they can refine their email-sending protocol, they simply have to find out why emails weren’t delivered on their own.

Let’s touch on a few reasons why emails aren’t always delivered and some tips and tricks for remedying those problems.

Don’t use any symbols or all-capital words in your emails’ titles

We’ve all seen spam emails and are familiar with how their senders get unsuspecting people to click on them more frequently. They use items like symbols – @, $, ^, and *, etc. – to get unsuspecting individuals to check those emails out by opening them. After all, if a title is exciting, the body of an email with such a title attached to it must be pretty exciting itself, right? That’s not true, at all.

Dishonest, unethical email marketers also turn towards all-capital words, phrases, and terms to get you to click on their content. Both of these no-nos are highly likely to reduce the probability of having emails successfully delivered.

Don’t use too many images

Many email service providers don’t grant users the ability to look at images sent to them unless they opt-in to do so for all emails or do so for emails one at a time by manually approving images sent to recipients.

Emails are sometimes not delivered when images are too large. Always be careful not to attach too large, high-quality, or too many images to your marketing emails.

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