UPDATE 1-Apple offers free iPhone 4 cases to appease users

* To provide free cases, full refund if needed

* Job: Apple “not perfect,” industry shares problem

* Shares rise 1.3 pct

CUPERTINO, Calif., July 16 (BestGrowthStock) – Apple Inc (Read more about Apple stock future.) (AAPL.O: )
will give iPhone 4 users a free phone case to address growing
complaints about reception problems that have hurt the
company’s shares and image.

Chief Executive Steve Jobs announced the news at a rare
media conference on Friday, when he admitted that Apple and the
phone were “not perfect.”

But he defiantly asserted that smartphone reception issues
were a problem shared by the entire wireless industry,
including devices by Apple competitors such as Research in
Motion (RIM.TO: ) and HTC Corp (2498.TW: ).

Shares of Apple, which had fallen about 1 percent in the
morning, climbed 1.3 percent after Jobs’ comments.

“This has been blown so out of proportion, it’s
incredible,” Jobs told an auditorium at Apple’s Silicon Valley
headquarters.

Jobs said that if iPhone 4 users were still not satisfied,
Apple will offer a full refund within a month. Apple has sold
well over 3 million units of the iPhone 4 in the three weeks
since its launch, he added.
(Reporting by Gabriel Madway and Poornima Gupta; Writing by
Edwin Chan; Editing by Tiffany Wu and Richard Chang)
([email protected]; +1 415 677 2536;
Reuters Messaging: [email protected])

UPDATE 1-Apple offers free iPhone 4 cases to appease users