UPDATE 1-BP buys Google ads for search term "oil spill"

* BP ad appears at top of certain Google search results

* Ads appear on searches for “oil spill,” “claims,” others
(Adds background)

LONDON, June 9 (BestGrowthStock) – BP Plc (BP.L: ) has bought terms
such as “oil spill” from search engine providers including
Google Inc (Read more about Google Stock Analysis) (GOOG.O: ) to help direct Internet users to its
website as it attempts to control the worst oil spill in U.S.
history.

A spokesman said BP would pay fees so its own website would
rank higher or even top in the list of advertisements that
appear alongside search results when Internet users search on
terms such as “oil spill,” “volunteer” and “claims.”

BP did not say how much it was paying for the service but
U.S. President Barack Obama has criticised the company for
spending $50 million on TV advertising to bolster its image
during the crisis.

BP said it wanted to help people who were trying to access
information on the BP website to find it more readily, rather
than intending to draw away hits from other sites.

“We know people are looking for those terms on our website
and we’re just trying to make it easier for them to get
directly to those terms,” the spokesman told Reuters.

Google allows companies to bid for the search ads that
appear alongside, and sometimes above, its standard search
results. The specially designated “sponsored links” are
distinct from Google’s actual search results, such as news
articles and blogs, for which Google does not permit companies
to pay to influence their rank.

A recent search on Google for the phrase “gulf spill”
brought up an ad for BP at the top of the page, with the text
“Info about the Gulf of Mexico Spill Learn More about How BP is
Helping,” as well as eight search ads from various
organizations including the Environmental Defense Fund and the
Volunteer USA Foundation.

The largely green and white BP.com website has a large red
button at its centre highlighting the “Gulf of Mexico
Response.” The right hand side of the response site has a list
of buttons advertising information on claims.

BP is trying to control oil spewing from a ruptured well on
the seabed in the Gulf of Mexico by using a containment cap.
[nSPILL]

Investing

(Reporting by Tom Bergin and Sarah Young with additional
reporting by Alexei Oreskovic; Editing by David Holmes and
Richard Chang)

UPDATE 1-BP buys Google ads for search term “oil spill”