UPDATE 1-BSkyB hits 10 million customer target

* Hits 10 million customer target set in 2004

* Says will continue to invest in content, innovation

(Adds details, quote)

LONDON, Nov 8 (BestGrowthStock) – Britain’s dominant pay-TV company
BSkyB (BSY.L: ), a bid target for News Corp, said on Monday it had
hit its long-held aim of 10 million customers, making it the
choice of 36 percent of households in the UK and Ireland.

BSkyB, which provides pay-TV, broadband and telephony, set
the target in 2004, to initial scepticism from analysts who
thought it would be too tough.

“To be the choice of 10 million families is a big
achievement for the whole team at Sky,” Chief Executive Jeremy
Darroch said in a statement.

“Sky has always been a forward-looking company and we will
push on from here by continuing to invest in content and
innovation. That’s the best way to satisfy existing customers
and create new reasons for people to join in and take more from

BSkyB is in the middle of a possible takeover after its
major shareholder News Corp (NWSA.O: ) offered to buy the 61
percent of the company it does not already own.

British communications regulator Ofcom last week invited
comments on the proposed acquisition by Rupert Murdoch’s News
Corp as it examines whether the proposed 7.8 billion pound
($12.62 billion) takeover would be against the British public
interest. [ID:nLDE6A41TM]

(Reporting by Kate Holton)

UPDATE 1-BSkyB hits 10 million customer target