UPDATE 1-Cello Group sees double-digit oper profit growth in H1

* Says optimistic for good FY outcome

* Sees further fall in UK public sector income
(Adds details)

July 22 (BestGrowthStock) – British market research firm Cello
Group Plc (CLL.L: ) said it would show double-digit operating
profit growth in the first half, driven by rising income from
its international blue-chip client base, particularly from the
United States. The company, which carries out direct marketing
campaigns and user satisfaction surveys, said it had good
revenue visibility for the next quarter and that it was
optimistic for a good full-year outcome.

Cello said income from UK clients had held up well, with
several notable private sector wins.

However, there are likely to be further declines in UK
public sector income over the coming months as expected, it
said.

“The like-for-like income growth achieved, combined with a
lower cost base as a result of proactive action taken in 2009,
are expected to lead to a healthy improvement in profitability
in 2010,” the company said in a statement.

Cello Group shares were indicated up 1.4 percent at 36
pence at 0642 GMT.

Stock Market Investing

(Reporting by Tresa Sherin Morera in Bangalore; Editing by
Unnikrishnan Nair)

UPDATE 1-Cello Group sees double-digit oper profit growth in H1