UPDATE 1-Intel revamps Atom platform for smartphone push

* New platform for phones, tablets, mobile internet devices

* Sharply lower power consumption, comparable to rival

(Adds details, background)

By Tarmo Virki, European technology correspondent

HELSINKI, May 5 (BestGrowthStock) – Intel (INTC.O: ), the world’s
largest semiconductor company, unveiled a new version of its
Atom platform, promising lower power consumption, cheaper cost
and smaller size to better target smartphones.

“Intel has delivered its first product that is opening the
door … in the smartphone market segment,” Anand Chandrasekher,
general manager of Intel’s Ultra Mobility Group, said in a
statement on Wednesday.

Intel aims to stake out a corner in the wireless market,
replicating what it did for the netbook category it now almost
completely dominates.

It said the new platform targets a range of computing
devices, including high-end smartphones, tablets and other
mobile handheld products.

But analysts point to an uphill battle against Nvidia Corp
(NVDA.O: ), Marvell (MRVL.O: ) and Qualcomm Inc (QCOM.O: ), already
making headway with cheaper, low-power processors based on
designs by ARM Holdings (ARM.L: ). [ID:nN11169786]

Intel agreed to merge its Moblin Linux operating system with
Nokia’s (NOK1V.HE: ) Maemo earlier this year in a deal which is
expected to pave the way for Intel chips into phones of the
world’s largest cellphone maker. [ID:nLDE61E0Z2]

Analysts have previously said Intel’s chip-and-chipset
platforms will be too power-hungry for portable consumer
electronics and cellphones, when compared with rival platforms
based on ARM architecture.

Intel said it has been able to cut the amount of power the
chip uses on standby, between tasks, by more than 50 times and
Chandrasekher told Reuters last year the power consumption is
“very close” and almost matching that of rivals. [ID:nLG392157]

Battery life — hurt most by large screens and powerful
processors — is one of the most crucial metrics in the phone
industry. Last year, a senior Nokia executive said ARM was
“miles and miles” ahead of Intel on energy management.


(Editing by Jon Loades-Carter)

UPDATE 1-Intel revamps Atom platform for smartphone push