UPDATE 1-Microsoft names Capossela marketing chief

NEW YORK, April 6 (Reuters) – Microsoft Corp (MSFT.O: Quote, Profile, Research) said
on Wednesday it appointed Chris Capossela senior vice president
of consumer channels and central marketing, a newly formed
group combining its retail, mobile operator and distribution
teams.

Capossela will report to Chief Operating Officer Kevin
Turner, and will be responsible for Microsoft’s marketing,
advertising and corporate communications. His appointment
follows the retirement of former senior vice president of
central marketing Mich Mathews last month.

The 20-year Microsoft veteran had previously been senior
vice president of Microsoft’s Office unit and was responsible
for marketing products including Microsoft Office, Sharepoint
and Exchange.

Last month Microsoft awarded the lion’s share of its $1
billion-plus annual advertising media budget to Publicis
Groupe’s (PUBP.PA: Quote, Profile, Research) Starcom unit in a blow to incumbent agency
Universal McCann [ID:nN18146635].
(Reporting by Yinka Adegoke, editing by Gerald E. McCormick)

UPDATE 1-Microsoft names Capossela marketing chief