UPDATE 1-Sony cuts PSPgo handheld prices in U.S., Japan

* Price cut to $199 from $249 in U.S.

* Rival Nintendo’s new product to launch next year

* Sony set to report July-September earnings on Friday
(Adds details, background)

TOKYO, Oct 25 (BestGrowthStock) – Sony Corp (6758.T: ) said on Monday
it would cut the price of its PSPgo portable game player in the
United States and Japan this month as game makers enter the
crucial year-end shopping period.

Sony’s move comes a month after rival Nintendo Co Ltd
announced its much-anticipated 3D-capable DS portable game player
would not be available until next year. [ID:nTOE68S029]

The price of the latest incarnation of the PlayStation
Portable, launched about a year ago, will be cut to $199 from
$249 in the United States and to 16,800 yen ($207) from 26,800
yen in Japan.

Sony, which is set to report quarterly earnings on Friday,
has sold about 61 million units of the various PSP models since
the initial launch in 2004.
(Reporting by Isabel Reynolds; Editing by Chris Gallagher)

UPDATE 1-Sony cuts PSPgo handheld prices in U.S., Japan