UPDATE 2-French Connection sells Nicole Farhi; slims in U.S.

* Sells Nicole Farhi to OpenGate Capital for up to 5 mln stg

* To close about 17 U.S. stores at cost of about 6.5 mln stg

* Says restructuring programme now complete

* Year loss widens to 24.9 mln stg; dividend slashed

* Shares up 14.3 percent

(Adds detail, COO, analyst comments, shares)

LONDON, March 15 (BestGrowthStock) – British fashion group French
Connection (FCCN.L: ) is selling its loss-making Nicole Farhi
brand and closing most of its U.S. stores, completing a
restructuring aimed at returning it to profitability.

The group, which has previously exited businesses in Japan
and Northern Europe, said on Monday its after tax losses widened
to 24.9 million pounds ($37.8 million) in the year to Jan. 31,
from a loss of 16.4 million in the previous year.

But businesses being kept made an operating profit of 1.3
million pounds on a 1 percent rise in revenue to 200.3 million.

French Connection shares were up 14.3 percent at 47.65 pence
at 1006 GMT, valuing the business at about 46 million pounds.

Prior to Monday’s update the stock had slumped 23 percent
over the last 6 months, underperforming the UK general retail
index (.FTASX5370: ) by about 50 percent. Shares were changing
hands for over 200 pence two years ago.

French Connection has suffered in recent years as it
struggled to reposition itself after the popularity of its FCUK
brand waned even before the recession started.

“The implications of the restructuring is that the business,
which will largely consist of underlying UK retail and wholesale
business, should be profitable in 2010/11,” said Seymour Pierce
analyst Freddie George.

With French Connection restructured speculation regarding
the possibility of founder, chairman, chief executive and 42
percent shareholder Stephen Marks taking the firm private could

“We are a Plc at the moment, there’s no indication that
we’re not going to be a Plc… But there’s no certainty in
anything,” chief operating officer Neil Williams told reporters.

French Connection said it was selling Nicole Farhi to U.S.
private equity firm OpenGate Capital for up to 5 million pounds.

It will also close around 17 U.S. stores at a cost of about
6.5 million pounds, cutting its retail presence in that country
to about six stores.

“We have had to make some tough decisions, but (…they
leave) us with a continuing business that we expect will be both
profitable and cash generative even in the current difficult
economic environment,” Marks said.

Like-for-like sales at UK and European businesses that are
being retained rose 2.8 percent in the year ended Jan. 31.

Williams said trading since the year-end had “continued in a
similar manner with a small improvement in menswear.”

The firm added that forward orders for its UK and European
wholesale business for winter 2010 had risen.

The group, which ended the year with net cash of 36 million
pounds, cut the full-year dividend to 0.5 pence a share from 1.7
pence the year before. This will cost about 0.5 million pounds.

Stock Market Trading

(Reporting by James Davey and Mark Potter; Editing by Mike

UPDATE 2-French Connection sells Nicole Farhi; slims in U.S.