UPDATE 3-Cyber Monday sales hit all-time high – comScore

* Cyber Monday sales up 16 pct to $1.028 bln – comScore

* Holiday online sales so far up 13 pct to $13.55 bln

* Cyber Monday average spending per transaction up 10 pct

* S&P Retail Index reaches 3-year intraday high

* Amazon shares up 2 percent; eBay up 1.4 pct
(Adds NRF forecast and byline; updates S&P Retail Index,
shares)

By Phil Wahba

NEW YORK, Dec 1 (BestGrowthStock) – U.S. online retail sales on
Cyber Monday hit an all-time high and surpassed $1 billion for
the first time for any single day of web shopping, according to
research firm comScore Inc (SCOR.O: ).

The Standard & Poor’s Retail Index (.RLX: ) was up 2.1
percent at noon to its highest intraday level since late 2007.

Amazon.com Inc (AMZN.O: ) and eBay Inc, (EBAY.O: ) which are
expected to be among the biggest beneficiaries of robust online
shopping, saw their shares rise. Shares of Amazon, the world’s
largest online retailer, rose 2 percent, while eBay gained 1.4
percent.

Shoppers spent $1.028 billion online on Monday, 16 percent
more than last year, comScore said. Average spending per
transaction rose 10 percent to $60.05, while the total number
of transactions was up 6 percent to 17.1 million.

For the holiday season so far, online retail sales have hit
$13.55 billion, up 13 percent from 2009, according to
comScore.

The Monday after the U.S. Thanksgiving holiday was dubbed
Cyber Monday five years ago to entice shoppers online.
Originally, people returning to work after the break browsed
for gifts on office computers, but retail deals offered on the
day has since attracted a wider group of shoppers.

Although more online retailers have begun to offer deals
earlier in November, including on Thanksgiving Day, the robust
sales on Cyber Monday demonstrate that it is still a draw to
shoppers. [ID:nN27157054]

The comScore figures echo those released on Tuesday by
ChannelAdvisor and IBM Coremetrics that also found Cyber Monday
online sales rose by double digits on a percentage basis this
year. [ID:nN30294527]

ComScore expects online retail sales to rise 11 percent for
the 2010 holiday season in November and December. It has
already raised its closely-watched forecast twice.

E-commerce still makes up only about 7 percent of the
overall retail market, but online spending growth is outpacing
that at brick-and-mortar stores, where sales gains are more
modest and have been inconsistent in a slow economic recovery.

Research firm ShopperTrak estimated on Monday that sales
over the Black Friday weekend at physical stores were flat at
$20.49 billion compared to last year, though shopper visits
were up 2.8 percent. Over the same three day period, online
sales were $1.5 billion, according to comScore.

The National Retail Federation expects overall sales —
exclusive of online purchases — to be up 2.3 percent this
holiday season.
(Reporting by Phil Wahba; editing by John Wallace, Derek Caney
and Tim Dobbyn)

UPDATE 3-Cyber Monday sales hit all-time high – comScore