World’s biggest mobile show woos Apple community

LONDON, Sept 7 (BestGrowthStock) – The world’s biggest mobile fair
will host its first event for Apple (AAPL.O: ) developers next
year in a sign of Apple’s huge influence over the industry, even
though the company itself has never participated in the show.

Mobile World Congress, which takes place each February in
Barcelona, Spain, will add MacWorld Mobile to its new slate of
events focused on developers, who make the small software
programs or apps that have become key to phone makers’ fortunes.

The success of Apple’s iPhone and its iPad tablet computer
has much to do with the enthusiasm of software developers to
produce hundreds of thousands of apps that consumers can buy
through Apple’s online store to customise their devices.

Apple itself never participates in wider industry events
like MWC or the Consumer Electronics Show in Las Vegas but
prefers to stage its own shows, which attract huge amounts of
media attention.

The GSM Association, which runs MWC, also said on Tuesday
that BlackBerry maker Research in Motion (RIM.TO: ) and
Hewlett-Packard’s (HPQ.N: ) Palm would be its partners for this
year’s App Planet developer event, which is part of MWC.

The GSMA is also leading an initiative of mobile carriers
to form their own app store to rival Apple’s [ID:nLDE61E1NX].

(Reporting by Georgina Prodhan; Editing by Erica Billingham)

World’s biggest mobile show woos Apple community